COURAGE Workshop

A new one-day workshop, where we jointly focus on your business and potential in Europe. I share my experience so that you get to see the possibilities with new eyes and get ready for the "next step".

If you have the COURAGE - I have the model!

I have the courage!

A day that makes you stronger in the European/American market


Throughout the process, I make sure that we only make decisions that ensures:

  • That your company retains its "Freedom to operate".
  • That we focus on that a future setup supports the company's long-term strategy.
  • That the company's potential is exploited optimally. We do not make any quick "fixes". When the day ends, you have a clear overview of what the "next step" is for your business.


Based on more than 35 years of experience with transatlantic export, I have developed the COURAGE Model, which takes your company around the most important factors when you need to create success in an international market.
The model is centered around the three most important elements:
  • Your ideal customer segments.
  • In which market in Europe/the US you will find these ideal customers.
  • How to create the best setup that can ensure that your business can be scaled.


Both the European and American markets are complex sizes, and at the same time very attractive markets that greatly demand products and services.

At the same time, the competition is very fierce and there are many competitors, so your company's value proposition must be on point.

Since 2006, I have worked to ensure the success of Danish companies in the United States and have accumulated extensive knowledge. A knowledge that I would like to share with those companies that want to invest in standing strong in the European or American markets.