Get your export adventure started with the book
Imagine the feeling of great accomplishment when, around this time next year, your products are nominated as “best foreign innovation” on a future trade show or featured in a trade publication. Yes, I know. It’s a pretty amazing feeling.
Applying the COURAGE model and best practices I’ve outlined in this book gives you a really good foundation for developing a successful export project.
This 5-star rated book is available in paperback and eBook formats both on Amazon and Saxo. Find your preferred format using the links below.
Dr. Judith Frith
"I found this book to be a great starting point when it comes to exporting to Europe, or exporting from Europe to the US. It poses a lot of useful questions that can help you define a value proposition that fits local market conditions, and identify customers in the new country who might differ from customers in your home market."
Export Across the Pond is also available on Amazon in Kindle format - the world's preferred eBook platform.
eBook for other e-readers
Export Across the Pond is available on Saxo.com in a non-Kindle eBook format (ePub).